Gather all ingredients for easy access.

In a large bowl, combine ground beef with salt and pepper; mix gently to avoid tough burgers.

Divide the mixture into four equal portions (about 6 oz each) and shape into patties. Make a small indentation in the center of each patty.

Preheat grill or skillet over medium-high heat. Cook patties for 4-5 minutes on each side for medium doneness. Add cheese during the last minute if desired.

Toast burger buns on the grill for about 1 minute until golden brown.

Assemble burgers with your preferred toppings and serve immediately.